Culture Essay Example | Topics and Well Written Essays - 1000 words - 2

Culture - Essay Example Watching the night skies could have likewise been utilized by the old Chinese as a guide like how explorers rely upon the North Star. Most punctual records of stars were discovered cut on bones and shells. One exceptionally noteworthy record made by old Chinese space experts was that of a sun oriented obscuration in 2136 BC, the main human record of a sun based shroud on the planet discovered encoded on a bone. In 2006, a stone cutting of what is accepted to be the Big Dipper was found by Wu Jiaca in Inner Mongolia and is anticipated to have been cut in 4000 BC. The situation of the cutting was on the north side of the stone, highlighting the bearing of the said star grouping. Carvings and maps of the stars by antiquated Chinese cosmologists were found by some European at Dunhuang, a significant resting place before going into the western deserts. It was theorized that the maps were utilized by the voyagers to manage them along the Silk Road. The maps dated to 700 AD and contain 1,350 stars masterminded in the way on how one sees the skyline. The most seasoned star map known in Chinese history goes back to the Warring States Period (403-211 BC). It was made by Shi Shen and was at that point been absent. Different maps were at the Ancient Beijing Observatory and the International Dunhuang Project of the British Library. The long periods of watching the moon, stars and the sun by the antiquated Chinese stargazers prompted the introduction of the Chinese schedule. Perception of the sun, the moon and the stars is significant in anticipating the reoccurrence of an occasion. The primary Chinese schedule was supposed to be lunisolar or dependent on both the lunar and the sunlight based cycles. The Huangdi Li, Zhuanxu Li, Xia Li, Yin Li, Zhou Li, and Lu Li were probably the soonest formal schedules acknowledged. There was an expected 102 Chinese schedules that have been created and overhauled from the Xia administration (2070-1600 BC) to the Qing Dynasty (1645-1911) until at last the Chinese

Memo Report †Starbucks Free Essays

As you recently mentioned I have worked out a reminder report on; what Starbucks have done previously, what they are doing now and how we can gain from them. It is imperative to see what contenders do when there are wild economic situations, so there can be a simpler adjusting process. Starbucks have 11. We will compose a custom exposition test on Reminder Report †Starbucks or then again any comparative point just for you Request Now 000 stores around the world, and they serve in excess of 40 million clients every week and even with these colossal numbers Starbucks keeps on developing. The explanation Starbucks is as yet developing is that; individuals adores the items that Starbucks give, however there is a whole other world to it, Starbucks is likewise an extremely cherished brand. They have a wide item range and they are creative, continually making new items to continue being intriguing. The shrewd thing about this is you never become weary of the brand on the grounds that it’s continually creating itself, making it an extremely viable business methodology. As I would like to think there is the chance of following the model that Starbucks have set, it’s difficult to contend with the rationales of a continually broadening item extend that is both creative and high caliber. Starbucks meet the customer’s needs before they even realize that they need it. They think of thoughts quicker than most other espresso places, making it for all intents and purposes difficult to condemn the profundity of their item extend as it is continually growing. A case of the innovative side of Starbucks could be the new â€Å"Instant coffee† that Starbuck have quite recently included their item extend. The item comprises of a little parcel of espresso that a client can convey with them and make espresso all over the place, all they need is water. It would obviously be a good thought to be increasingly creative at Cafe Nero, as it would fulfill a more extensive scope of clients. Anyway one must have as a top priority that Starbucks is a monstrous overall chain and hence can bear to have entire divisions just made to make new items. It is, thusly, unrealistic to be as imaginative as Starbucks, however that shouldn’t prevent us from attempting. I recommend that we should take a gander at what Starbucks have done, for instance with the â€Å"Instant coffee† however while we do that we likewise need to recall that our image name need to remain our own, eaning that we can't attempt to duplicate what contenders do, yet that we need to design our own prosperity. There is another significant viewpoint; the current shopper patterns and the monetary downturn that ought not be overlooked when we consider how we can be increasingly fruitful. At the point when individuals become progressively scared of their future financial circumstance they will be more averse to go through cash, implying that a very rationale proposition is bring down the costs on our items. Espresso is turning out to be increasingly more like a culture, for some even a compulsion, a few people can’t even beginning their prior day they have had their morning espresso. In light of this, one could make the simple determination that there is an interest for espresso and that we could along these lines raise our costs. In any case, I accept that both our present and future clients would value a bringing down of our costs, so in a transient period it would most likely lower our pay, however I accept that on long haul it would make more clients and make our present clients more joyful and progressively faithful to our image. At the point when the economy in the end begins showing signs of improvement, perhaps going to a financial blast it would be a likelihood to gradually raising our costs back to an increasingly typical level since individuals have a sense of security about the future and along these lines will be bound to go through cash. When taking a gander at the current purchaser patterns I think it’s safe to state that buyers love variety and imagination. There isn’t an enormous market for ordinary espresso any longer; purchasers need to see various items and experience various flavors. The purpose of this is Starbucks adjust to this pattern by continually attempting to develop their image with new items, and yet they remain consistent with their image and they don’t bargain on quality; that is the thing that made their prosperity. These things that I have arranged are what I have discovered that we at Cafe Nero can gain from Starbucks, I for one accept that Starbucks is a decent wellspring of motivation and appreciation as they have prevailing from numerous points of view. In any case, what we additionally need to recollect is that we likewise need to remain consistent with ourselves and not become something that we are definitely not. Let Starbucks be Starbucks, and let us be Cafe Nero. Step by step instructions to refer to Memo Report †Starbucks, Papers

What is the Best Business Proposal Font

What is the Best Business Proposal Font Successful business proposals require a huge amount of effort. They may involve the collaboration of several different parties. Business proposals require facts and figures which are backed by solid research. Their tone is formal and content needs to promote the objectives contained therein. A business proposal must look and feel attractive. The golden rule to remember is first impressions count. Its a great pity that many otherwise fantastic business proposals fall flat. A common theme apparent in the vast majority of rejections is based on the golden rule. The authors of these failed proposals did not make first impressions count, at least not in their favor. And one of the questions that probably was never asked that may have helped was, What is the best font for a business proposal? While the choice of font may seem inconsequential, it does in fact play a very important role. On a sub-conscious level, font tells the reader more about what they are reading. Fonts help set the tone. Consider typical outdoor signage used by a nursery school. The letters are large, simple, bold and contain an assortment of bright colors. Tots and toddlers play school. They give the impression of fun. Signage outside a lawyers office would be noticeably different. The choice of color would be uniform throughout, while the font itself would be smaller. It would imply that this is a business environment. Do not expect to find unicorns dancing on any rainbows here. J S Shark and associates. Attorneys at law. It should be evident that the font used in a proposal will be very different from that used in nursery school signage. The subliminal message should be clear; this proposal is serious. It means a lot, has been well-researched and contains information of value. It was not banged together using a sloppy approach. It should speak for itself. It needs to say, I am important. Read me in my entirety. Pay attention to my content. It may lead to a very rewarding experience, benefiting both your business and its clientele. So what is the best font for a business proposal? Before answering that question, it is important to distinguish between the different types of fonts. There are literally thousands of fonts available. Some are free, others not. Some fonts are exclusive. They are used to establish or entrench a corporate identity. An example here is the Coca Cola font with its famous curling ribbon. Fonts such as these may have patents or legal clauses (similar to logos) which prevent their commercial use by unauthorized 3rd parties. Some fonts are all in upper case,  and others in italics only. All of these can be classed into two separate categories. Serif and sans-serif. Serif fonts, such as Times New Roman, have small feet at the bottom of certain letters. A further characteristic particular to a serif font is the curly bits found at the top and bottom of certain letters. These frills cause the eye to travel in a straight line. This means that serif fonts are easier to read when they are printed into document format. If the proposal is going to be submitted as an actual document i.e., printed and not as an electronic submission, then the body of the proposal should comprise a single serif font used throughout. I tend to stick with what works well. For me, that is Times New Roman. For headings I generally go with a sans-serif font like Verdana or Helvetica. On the rare occasion when I require a large heading which will stand out above the others, then Arial Black is the way to go. Fonts which are sans-serif do not have the frilly bits. They include examples such as Arial Black and Verdana, neither of which has letters with feet or curly bits. These fonts were mostly used to distinguish paragraph headings from the main body of text. With the arrival of electronic communication, it was noted that sans-serif fonts are easier to read on computer screens than the serif versions. With some screens set to a low resolution, the frilly bits associated with serif fonts tend to make the font look blurry or out of focus. This would reflect poorly on your proposal. If your proposal is going to be submitted electronically, then the body of the proposal should comprise a single sans-serif font, to be used throughout. Verdana or Helvetica are excellent choices for the digital layout and are making their socially acceptable appearance in some printed formats too. Headings or the introduction of new ideas should differ from the main body of text. Most people agree that a simple Arial Black or Verdana as a font for headings will give your proposal a clean and professional look. Avoid loud fonts such as Goudy Stout. Also avoid hand-written fonts or fonts that are childish or too busy. By busy, I mean overly elaborate fonts which contain elements of advanced calligraphy. Again, choose only one font for headings and stick to it throughout. Having different headings in different fonts, using various sizes and colors, while alternating between bold and italics does not work. Dont do it; just dont! Your proposal will end up looking like a ransom note from a cheesy B grade movie, rather than the slick and professional business proposal you need to deliver. (Photo courtesy of FontFont)